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We are continually looking for other
brands that will augment our portfolio. We never rest
on our laurels, we are always striving to offer our
customers the best product and the hottest brands. When
considering a license, we look at the strength of the
brand, but even more so at the strength of the relationship
that we can develop.
We consider each brand differently, clarifying exactly
what makes the brand unique; it's culture, it's
history, the people, product and services offered
which makes up the essence of each brand.
We understand that brands demand
return on investment when selecting their licensee.
At Fishman & Tobin, we believe that the best way
of achieving this is to ensure marketing works
harder for each specific brand. We have a commitment
to applying the entrepreneurial aptitude to a
specific marketing plan for every brand we have.
This means a continual investment in all forms
of marketing from actual image creation to print
and outdoor advertising for brand campaigns with
key retailers.
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